Reports from Ofsted and the Social Mobility Commission show high levels of educational disadvantage and low rates of higher education (HE) progression in rural and coastal communities. This is partly due to young people in these communities not receiving as much university outreach work, and encountering a narrower range of careers than those in urban areas, resulting in limited aspirations and knowledge of higher education and professional careers. ARCC (Access for Rural and Coastal Communities) used the internet to connect young people in schools in Kent, Sussex and the Isle of Wight with online mentors who acted as role models and provided personalised advice and support about university and career pathways.