As a small charity, it was difficult for us to find the resources to improve our website. It was outdated, clunky and no longer reflected our brand. We knew our visitors found it difficult to access the information they needed and this was hindering us in or mission to increase our reach and our impact on young people.
That’s when we came across the Digital Impact Fund from the Social Business Trust supported by the Permira Foundation. Back in November 2021, our application was successful and we were one of four organisations awarded a grant in recognition of the significant impact potential of our digital transformation project.
Feeling extraordinarily grateful, we set about appointing a partner to work with us on the rebuild, deciding on Northern Bear, a creative agency for charities. They held workshops with our staff and our key audiences to uncover all they could about Brightside and its perception, then fed this research into a new sitemap and graphics. Over the next four months, we worked together to write and build a modern, straightforward, easily navigable website to attract new partners and a diverse range of volunteers.
Our hope is that our new website launches a new, improved communications channel that allows us to have a greater impact on young people facing barriers through online mentoring. We know our mentoring programmes work and we have the evidence to back it up, so our mission is to spread the word and connect as many young people as we can with an inspiring role model to help them make confident and informed decisions about their future.